Paragon Daily

A networking application to discuss superheroes in our neighborhood and surrounding communities who go above and beyond in all aspects of life.

Art Direction | Branding | User Interface

One of the first few things I do when creating a logo or project is ask others on their point of view.
I asked a few people to share their views on what comes to mind when they hear the word “hero”.
I didn’t know that I had so many friends who always think about food, just like me.

When I came to a comfortable and confident place with the logo,
I found three important traits that made the logo unique and special to the brand I created.

Discussions about superheroes who go all out to help whose in need can drive users to be inspired
to accomplish great things in their life and become the person they envision themselves to be.
Striving people to make courageous choices to do positive things for others.